BRAINBOOSTER PODCAST EP19 : JOE SILLETT – BOUNCING BACK IN BUSINESS
How important is mental resilience?
How much do we need that skill in our world of deep unpredictability?
We all face challenges in our work, in our family life, in our sport and it has always been my aim on this podcast to share with you inspirational stories from people who have the qualities to deal with the ‘turbulence’ of life.
Joe Sillett is one such person.
From a chance remark and a twist of fate, Joe built up the cricket equipment firm Woodworm from nothing into a multi million pound operation in a few short years. This culminated in securing some of the game’s greatest names such as Freddie Flintoff and Kevin Peterson to use the Woodworm brand.
The pinnacle was the legendary Ashes series of 2005 when these two protagonists played a vital role in regaining the Ashes for England after a barren spell of nearly twenty years.
From the pinnacle of this achievement and looking like he was set for life, Joe then became a victim of what he calls ‘the perfect financial storm’.
The great financial crash of 2007 and 2008 had a devastating effect on his business leading to a voluntary liquidation. From an unbelievable high to a soul destroying low.
This is where Joe and his story get REALLY interesting from a BrainBooster perspective.
At this point Joe could have withdrawn
He could have felt very sorry for himself
He could have moaned about the economy
He could have focused on how much bad luck he had
But he didn’t …….
He describes how he got through
The catharsis of writing a book on Peak Performance called ‘Mentality’ where he interviewed some of sports greatest names like Lee Westwood, Phil ‘the power’ Taylor, Damon Hill, A.P.McCoy
When he needed inspiration he sought inspiration.
How he then worked through a couple of other setbacks until a chance conversation with his wife led him to his current venture
The ‘Funky Iron’
This is a really honest and open podcast from someone who I admire greatly.
During this show you will learn :
- How to take a concept from the idea stage to building a business
- How ‘turning up’ is such a vital part of success
- Putting yourself where the action is
- Being bold enough to ask people a question
- Being aware of a trend
- Enjoying the high points of success
- How to dust yourself down and bounce back
- Why mental resilience is so vital for business
- Making things happen instead of waiting for them to happen
I am certain you will gain a lot from this show not just for your business but for your life in general. Highs and lows, inspiration, setbacks and bouncing back.
Enjoy your time with Joe Sillett!
LISTEN TO THE FULL PODCAST HERE